Sats / Fresh fitness
How good is SATS ASA with the websites Sats.no and freshfitness in terms of universal design?
My task here was to work with automatic and manual testing of the websites, as well as doing background research and analysis work. .
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Insight:
SATS ASA:
SATS is one of the leading training chains in Norway and Scandinavia. The company offers a wide range of fitness facilities, including gyms, group classes and personal training. They have been a key player in the industry and have expanded internationally. SATS has focused on offering varied training opportunities, modern facilities and high quality services for its members. They also own a chain called Fresh Fitness.
Fresh Fitness:
Fresh Fitness is another significant player in the fitness center industry in Norway. They have been known to offer affordable exercise options and have been particularly popular with those looking for a budget-friendly option. Fresh Fitness has grown rapidly and has established itself as a competitor to more established players such as SATS.
Competitors in Norway:
In addition to SATS and Fresh Fitness, there are several other competitors on the Norwegian fitness market. Some of them include EVO Fitness, 3T Training Center, ELIXIA, and Family Sports Club. These companies offer similar services, but they may have different areas of focus and differentiating factors.
Main focus:
The main focus of these fitness chains is to offer members a wide selection of training opportunities, modern facilities, and often also specialized services such as group training and personal training. Many fitness chains in Norway have also emphasized offering an inclusive and motivating environment for members.
Company history:
Establishment (1994): SATS was founded in 1994 in Oslo, Norway, and started as a local training chain. Expansion (2000s): In the 2000s, SATS began to expand significantly, both nationally and internationally. They opened several training centers in Norway and started their international expansion in Sweden. Stock exchange listing (2015): In 2015, SATS was listed on the Oslo Stock Exchange, which marked an important milestone in the company's history and gave it increased capital for further growth. International growth: SATS continued to expand its presence internationally, with new training centers in various European countries, including Sweden, Denmark, and Finland.
Technological innovation: SATS has been known to adopt technological innovations to improve the member experience. This includes the use of apps, digital training programs and other technology. Diversification of services: The company has also diversified its service offering by introducing different types of training classes, personal training and health promotion activities. Merger with Elixia (2014): In 2014, SATS merged with the Norwegian fitness center Elixia, which further strengthened SATS' position as a leading player in the fitness industry.
Competitor Analysis:
SATS ASA:
Forces:
Established brand and long history in the industry.
Wide range of training facilities and services.
International presence that allows for global growth potential.
Strong focus on technological innovation and member satisfaction.
Weaknesses:
Higher prices compared to some competitors, which may affect price-conscious consumers.
Competition from cheaper training alternatives in the Norwegian market.
EVO Fitness:
Strengths: Reasonable membership fees, appeal to price-conscious customers.
Weaknesses: Limited focus on premium facilities and services.
Fresh Fitness:
Strengths: Budget-friendly, simple membership structure.
Weaknesses: Possibly less diverse in service offering compared to SATS.
3T Training Centre:
Strengths: Large regional presence, wide selection of training classes.
Weaknesses: May be less known nationally compared to SATS.
ELIXIA:
Strengths: Merged with SATS, therefore has a significant size and scope.
Weaknesses: Possible challenges related to integration after the merger.
Market trends:
Increasing focus on health and wellness, driving demand for training and fitness facilities.
Increased interest in digital training opportunities and home-based training, especially in response to global events such as the COVID-19 pandemic.
Generally speaking, the Norwegian training and fitness market is competitive, with several players offering different niches and price points. SATS's strength often lies in its comprehensive range of services and technological innovations, while competitors can differentiate themselves through pricing strategies or specific focus areas. Market share and success will also depend on the ability to adapt to changes in consumer preferences and industry trends.
Meeting with SATS:
How do they work with universal design today?
There is no specific scheme or training in universal design.
Each individual developer and designer is responsible for the universal design of their work, and for keeping up to date with new requirements and guidelines.
In the code, they use aria-label to run tests of universal design.
It is tested with the framework Playwright and tools in Figma, such as Color Contrast Checker and Color Blind. The team is aware that these tests do not capture all deficiencies and errors.
It seems that there is a lot of uncertainty related to universal design, and that there has not been a huge focus as of now.
It happens that someone gets the job of fixing up the feedback that comes in via Hotjar, but it doesn't seem like there is often a universal design.
Not actively working to reach AAA requirements, but AA is important.
Some of the tools they use to meet WCAG requirements: Playwright and figma plugins
How many people work with universal design today?
It is everyone's responsibility to keep up-to-date on universal design and ensure that this is incorporated into the work they do. This applies to both designers and developers.There is a person who is considered the expert in ux design and universal design - Siri Bergmann Stølen.
What does HiPPO mean?
HiPPO betyr highest paid person`s opinion
Use of website:
SATS
77,7% mobile
21,7% desktop
Fresh
81.3% mobile
18.1% desktop
Auto testing
Tool:
Siteimprove Accsessibility Checker Tool designed to scan websites and identify accessibility issues in accordance with WCAG standards. It provides reports, scores, and guidance to help web developers improve site accessibility by addressing identified issues.
HeadingsMap. HeadingsMap shows the overview of the heading levels on a website for better organization and navigation.
Lighthouse.Lighthouse is an automated tool from Google that evaluates website performance, accessibility, best practices, SEO and more. Color Contrast Analyzer (CCA).
Color contrast analysis evaluates the color contrast between text and background on web pages to ensure good readability, especially for people with visual impairments.
Findings for improvement:
Sats:
Problem: The text does not scale correctly
Solution: This can be solved by defining text in REM Where:
Link: sats.no/
Problem: The line spacing is below the minimum value (1.5)
Solution: Change the line height value of the text to 1.5.
Link: sats.no/
Problem: Wrong language in Aria label
Solution: Change from aria-label = 'Main menu' to aria-label = 'Main menu'
Link: sats.no/
Problem: Page does not start with a level 1 header, (confusion for screen reader users)
Solution: Use H1 for the main heading of the website
Link: sats.no/
Problem: No header levels for article cards
Solution: Use heading levels h2 or h3 in the card, instead of just using div.
Link: sats.no/magasin/mat-og-helse/kost-og/ernaring
Problem: Low contrast between background and text
Solution: Change the background color or text color for better contrast
Link: sats.no/treningssenter/asker
Problem: Low contrast on "see all images" button
Solution: Improve the contrast on the "see all images" button
Link: sats.no/treningssenter/akersgata
Problem: Low contrast on the "feedback" button
Solution: Improve the contrast of the "feedback" button by adjusting the background or text color
Link: sats.no/treningssenter
Problem: Poorly focus visibility on the buttons "find training center" and "customer service"
Solution: Remove the overflow: hidden; from div id="unique-drawer-id"
Link: Link sats.no/
Problem: Unable to pause videos
Solution: Add a pause/stop button below the videos.
Link: Link sats.no/
Fresh Fitness:
Problem: Missing header levels can be a problem for screen readers
Solution: Add heading levels in all headings (h1)
Link: freshfitness.no/Treningstilbud
Problem: Missing header level (h2) on the main page can be a problem for screen readers
Solution: Add header level (h2)
Link: Link freshfitness.no
Problem: The font size is "fixed" on the "PT section" may cause accessibility issues
Solution: AUse a relative size for the font, (EM or %)
Link: Link freshfitness.no
Problem: Poor contrast between text and background on the login page (can be difficult to read)
Solution: Adjust the color to ensure they have better contrast, in WCAG temperatures
Link: Link freshfitness.no/login
Problem: Contrast between text/icon and background on "studio training" that does not meet WCAG
Solution: Change the text color or add a filter to the image
Link: Link freshfitness.no/
Problem: No language attribute in the HTML code can cause screen reading problems.
Solution: Add language attribute to the HTML code/header
Link: Link min.freshfitness.no/login
Problem: Screen reader reads "group exercise" twice, both "div" and "alt" tags.
Solution: Clear the alt tag.
Link: Link freshfitness.no/
Problem: poor contrast between text/icon and background
Solution: Change the text color to reach a ratio of 4.5:1 or higher (WCAG)
Link: Link freshfitness.no/booking?centers=202
Auto testing: SATS.no
Lighthouse
Siteimprove:
